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UK surfers are missing out on potentially huge savings by not bothering to change broadband suppliers or bundle their electronic services into one package, according to research from moneysupermarket.com.

One in ten consumers simply cannot be bothered to switch broadband suppliers, while 69% are not getting the best deal possible because they are happy with their supplier or don’t want a bundled package, the research found.

"Our research has shown that those who had switched services in the last 12 months had saved almost £200 over that time - this makes a huge difference to the household wallet," said Ian Williams, communications director at moneysupermarket.com. “Apathy is the biggest warrior at work.”

The figures also show that more than half the UK’s surfers still pay separately for broadband and TV packages, despite potential savings on offer.

“Normally we’re not big fans of bundles, because they are not often price transparent and so it’s difficult to see what you are paying for, but at the moment there are good deals,” Williams said.

The company cited savings of £320 a year for consumers moving from Post Office broadband, Sky TV and BT line rental to Sky’s triple deal package.

However, the consumer advice site also cautioned that once people had signed up with a bundled package they might find it hard to move to another service if better deals came up in future.

“People do fear switching and being left without broadband, and this is a bigger issue once you are bundled,” Williams says. “If you have to change your ISP and phone and TV provider all in one then go it is that much more of a hassle and people are less likely to change.”